Unified group, shared vision. Jofson Limited, Alto Handling, and Endeavour Forklifts formally merge to create a single, integrated organisation. The group combines decades of experience, regional expertise, and a strong service ethos built around long-term customer and employee relationships. The business is led by Jason Reynolds as Managing Director and Rachel Martin as Chief Executive Officer, with strategic support from RDD Enterprises. The merger strengthens the group’s national presence and reinforces its position as a leading independent provider of Mitsubishi materials handling solutions in the UK.