Why the total cost of ownership, servicing, and uptime matters more than you think. Here’s why the cost of a forklift matters.
When you’re making a significant investment in your operation, like purchasing a forklift, it’s understandable to be drawn to the headline price. But at Jofson, we’ve seen time and again how focusing solely on the upfront cost can lead to expensive problems later down the line.
The truth is that the purchase price is only one piece of the puzzle. Long-term reliability, efficient servicing, expert support, and the safety of your team all play crucial roles in determining the true value of your forklift fleet.
Here’s why it pays to look beyond the price tag and how working with a trusted partner like Jofson can make all the difference.
It’s Not Just What You Pay; It’s What You Get
At first glance, a lower-cost forklift is a wise choice. But when you factor in Total Cost of Ownership (TCO), including servicing, downtime, repairs and lifespan, that so-called bargain can quickly become a burden.
A forklift constantly breaking down doesn’t just rack up maintenance bills. It slows down your team, disrupts your workflows and hits your bottom line hard.
That’s why Jofson customers choose us not just for competitive pricing but also for the long-term value that comes from reliable equipment, responsive support, and expert service.
Servicing That Keeps You Moving
Forklift servicing is more than a maintenance formality. It’s the foundation of a reliable, productive fleet. You’re gambling with uptime and risking avoidable delays and costs without regular, proactive servicing.
Here’s what poor servicing can cost you:
- Expensive rental vehicles to cover breakdowns
- Missed delivery deadlines and unhappy customers
- Accelerated wear and tear across your fleet
- Unplanned downtime and lost productivity
At Jofson, our experienced engineers work to the highest standards. With fast-moving parts carried on their vans, access to Mitsubishi’s UK-wide parts network, and strategic service hubs across the Midlands and Manchester, we minimise disruption and keep your operation running smoothly.
It’s About Safety Too
Ignoring servicing doesn’t just impact your equipment. It puts your people at risk.
You wouldn’t drive a car if you weren’t sure the brakes worked, so why should your operators be expected to use forklifts that haven’t been adequately maintained?
We’ve supported customers across the region who thought “it won’t happen to us” until it nearly did. Preventable mechanical issues can lead to serious accidents, injuries or worse. That’s why we take a proactive approach to maintenance, giving you peace of mind that your equipment and your team are safe.
Support That Doesn’t Disappear After Delivery
What makes a forklift supplier genuinely worth working with is what happens after the sale.
At Jofson, we don’t just deliver your forklift and walk away. We’re your long-term partner, offering tailored support, expert advice and fast, reliable service when you need it most.
When choosing a supplier, look for:
- Independent customer reviews and case studies
- Clear, transparent service agreements
- Proven experience supporting businesses like yours
- A responsive, local support network
With our Midlands roots and reach across the West Midlands and Manchester, Jofson is ideally placed to deliver dependable, down-to-earth support you can count on.
Why Working With Jofson and Mitsubishi Forklift Trucks Makes Business Sense
We know your business can’t afford unnecessary downtime, unreliable equipment or vague promises. That’s why we offer:
- Local, rapid-response servicing from highly trained engineers
- Genuine Mitsubishi Forklift Trucks parts for long-term reliability
- Flexible service packages designed around your operation and budget
- Transparent maintenance records with no guesswork or hidden surprises
- A partnership built on trust, performance and proven results
Choosing a forklift is more than a one-off purchase. It’s a commitment to your operation’s future. And with Jofson, you’re never on your own.